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・ Customer delight
・ Customer Demand Planning
・ Customer dynamics
・ Customer edge
・ Customer engagement
・ Customer engineer
・ Customer equity
・ Customer experience
・ Customer experience systems
・ Customer experience transformation
・ Customer feedback management services
・ Customer franchise
・ Customer Identification Program
・ Customer insight
・ Customer integrated system
Customer intelligence
・ Customer interaction management
・ Customer interaction tracker
・ Customer involvement management
・ Customer knowledge
・ Customer lifecycle management
・ Customer lifetime value
・ Customer Loyalty (The Office)
・ Customer magazine
・ Customer Magnetism
・ Customer newsletter service
・ Customer office terminal
・ Customer profitability
・ Customer proprietary network information
・ Customer Protection and End User Relief Act


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Customer intelligence : ウィキペディア英語版
Customer intelligence

Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making.〔Shaw, Robert, Measuring and Valuing Customer Relationships (2000) Business Intelligence ISBN 978-1-898085-33-1〕
==CI and CRM==

Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base.
As an example, some customers walk into a store and walk out without buying anything. Information about these customers/prospects (or their visits) may not exist in a traditional CRM system, as no sales are entered on the store cash register. Although no commercial transaction took place, knowing ''why'' customers leave the store (perhaps by asking them, or a store employee, to complete a survey) and using this data to make inferences about customer behaviour, is an example of CI.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Customer intelligence」の詳細全文を読む



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